interview with Beijing Zhi-Yong Wu, vice president 绉戞浖缁存柉鍑 clothing (figure)
Source: China Garment Network: Moderator: Hello everybody, this is the network broadcast network among Chinese clothing, I’m your host Zhou Caixia, we are serving the intersection of the tenth spot in Shenzhen, in order to bring you the latest reports. The market access to our live guests invited to the Beijing 绉戞浖缁存柉鍑 clothing from Mr. Wu Zhiyong, vice president, Mr. Wu, Hello.
Zhi-Yong Wu: Hello. Web site users who Hello everybody.
Moderator: First, I’d like to ask Mr. Wu for our users and introduce the brand under the Wei Sikai the background behind it, what kind of support.
Zhi-Yong Wu: Yes, today’s sound a bit dumb, because we show that this works well, to many people, a little overwhelmed. For our exhibition in Shenzhen, we may be new faces. Because we may have participated in before some other exhibitions, including Beijing’s National Art Exhibition, other exhibitions. So this year is the first time in Shenzhen exhibition. So they will have to introduce the next. My hands, clothing style this is a simple book. Relatively simple, we see this VISCAP, VISCAP, is one of our men’s fashion. Of course there is a women’s fashion is viscap. Then the two men’s fashion and fashion ladies are our main push Wei Sikai the two companies, two brand lines. Then the whole positioning of the brand is concerned, our position is a stylish men’s casual fashion, women’s positioning in this regard a similar position. This positioning is probably the main age group between 25-35 years old probably, its customer base in terms of price positioning, then, is a high-end positioning.
Moderator: Mr. Wu, the clothes you are wearing today, is not that the men do Weisi Kai?
Zhi-Yong Wu: Well, yes. The clothes I’m wearing today is that we Wei Sikai men in a series, are Platinum Series, we now throughout the year, the theme of each quarter there are many stories, this one of a series, may be a bit more to do business a little bit, it is more suitable for this work, for example, negotiations in this kind of business, when you can wear, that apple 3g phone that people will adapt to a wider, not only just a casual fashion concept.
Moderator: That in addition to this class of men outside the business side, and there are some clothes for what occasion do?
Zhi-Yong Wu: Well, the whole of this position, should be suitable for the urban elite, white-collar workers, day and night life scene is very suitable for this, such as his formal wear to work this side, we have called the elegant series, more appropriate kind of suit, a small suit ah, there is a little bit of design sense that the shirt ah, you can wear to work, meet with clients, and our fashion such that the long and thin tie, there are many appropriate business equipment. At the same time we have our leisure series, the comparison of some sports ah after work, leisure, ah, ah all good shopping, and of course we have a sense of some of the design side, we called the city of this so-called party line. Can wear bars, stylish point. So to meet the white-collar urban elite of our city that needs a day from morning to night.
Moderator: Mr. Wu, Wei Sikai your introduction to our men’s, women come to us next, okay?
Zhi-Yong Wu: Yes. We viscap women, for our fashion have some working experience, social resume, and a certain social status of women in intellectual design, it is probably in the age of 25 years old -35 years old, and it is this age. Overall, this age is a bit more in less Shu inside a little lady, the overall position is a “little sook” class women.
Moderator: I would like to know Weisi Kai’s clothing that it wants to convey to our consumers how a kind of cultural content?
Zhi-Yong Wu: We know who is wearing a dress is not only to meet the body warm to avoid cold cover ah ah. At the same time it should also convey a philosophy of life, we give you is this passed under the pressure of life in this city, we have this urban population living in different states. I mentioned earlier, including several product lines, it is covered with different scenes of life, but this dress is a manifestation of this elegant, reflect that taste. At the same time do not make it too formal kind of fashion.
Moderator: I think, whether men or women, the role of design in which the show is very important, I also would like to ask Mr. Wu, Wei Sikai behind it the kind of designer team?
Zhi-Yong Wu: this should be one of the characteristics that we, that is one of our R & D capacity is relatively strong. Because I could not begin earlier to introduce our viscap Group, which is a good industrial background, because we focus on the development of the fashion industry, the production has been 15 years, we have a relatively large production R & D system, we have one of our Italian viscap-sil company and our Hong Kong viscap international companies that they are two of our design center in the whole group. We have our four domestic garment factory, as well as three shoe factories. Should be said that this whole production delivery, quality feel is more secure than other brands. And inside our company, including the founder of the company which is the main designer of our brand. Is our art director, his grasp of the whole product, as well as the continuity, all should do pretty good.
Moderator: Zhi-Yong Wu, Wei Sikai current sales network in China is kind of how the distribution?
Zhi-Yong Wu: Well, I can introduce the next, we are now Weisi Kai in the country for almost 300 stores, mainly located in the East China region, eastern region, northeast China, you are like some of the eastern part of our large first-line city ??has basically been covered up. And even some eastern provinces, prefecture-level cities have full coverage. Including we do, like that some well-known Beijing ah ah ah Shanghai fashion department store. Like the Friends of the department stores, Joy City, Huayuan Parkson. The shops, shopping malls influential we have done.
Moderator: Wei Sikai this time to participate in the Shenzhen clothes fair, is not it going to open up the South’s market?
Zhi-Yong Wu: Well, there should be this idea, so come to the services of this Fair in Shenzhen. The Shenzhen CHIC is for us a new show. We also gain some new surprises, did not expect the show to the people very much. Everyone’s attention to our brand is very high. Have a high enthusiasm and market response. Can say that I and the funeral of the development of this exhibition is full of confidence and hope.
Moderator: So relative to the northern market, you are certain of this southern market has its own expectations, right?
Zhi-Yong Wu: Yes. In fact, relatively speaking, the south of the consumers, the brand he wears, he may be more attention to this detail, even some of this can be more critical. That fact, in some southern markets have been in the business of the. In the good shops, but also a good performance, like I mentioned earlier, Nanjing, Shanghai ah, ah, there we are a part of this shop, Zhejiang, have shown a good market response, but also some of the South, the whole southwest of South China market, we believe that the market capacity, is also looking forward to a very large market.
Moderator: I understand, Wei Sikai department stores and shopping mall have established relations of cooperation. May I ask how this is a kind of partnership do?
Zhi-Yong Wu: This is a full range of cooperation in a perspective of a strategic alliance. For instance, we like the big business groups, we are his partners in this strategy. We have a large business group about 30 a few shops opened, and we cooperated with the market there Parkson find many shops, as well as the Ginza system, Liqun system. And this new century system. A system like this cooperation between us can reduce the workload of the entire development of the market, but also for us to quickly open the market. At the same time it, but also because the department store with more mature systems such cooperation, we can relatively rapid access to the brand for consumers. Should be said that there is a good platform.
Moderator: So to participate in this service Fair in Shenzhen, I believe, is certainly very Wei Sikai booth have special features. Can do for us to introduce the next?
Zhi-Yong Wu: Yes. We should be in the booth throughout the exhibition site should also be a bright spot. He was made a viscap a castle design. The entire wall structure is a European-style castle, while the actual situation which is designed as a combination of, outside, European-style castle, which is true of our viscap real real, real solid two shops, one for men, a Women shop. Compared to other booths may do some simple and exaggerated shapes are different. We may do more is more practical. Many people came to look, ok. This is viscap products. This is viscap the image, it is true.
Moderator: Finally, I have a question to Mr. Wu, in the eyes of most of your grade, respectively, with a woman what men look like?
Zhi-Yong Wu: I think the most tasteful viscap men and women are dressed in clothing of the man with the woman.
Moderator: Thank you Mr. Wu. Today, for the interview.
Zhi-Yong Wu: Thank you, Moderator, thank you friends, thank you network of clothing.
Moderator: Wei Sikai I wish it, there is a better development.
Zhi-Yong Wu: Thank you.
Moderator: This is the end of the games live on, thank you for your attention, bye. Source: China apparel network www.efu.com.cn of: